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Based in New York City. Trusted worldwide.

The Scientific Way to Scale Your Business

NYCMO™ provides strategic clarity for business owners facing growth challenges. Based in NYC, our counsel is informed by a decade of fractional CMO experience in tech & SaaS. We conduct a rigorous audit of your business systems to identify constraints and architect the plan to grow predictably.

    Trusted by global leaders

    • Growth Systems Audit™

      A deep diagnostic of your commercial engine. We identify constraints, in marketing, sales, or product-market fit, and design the strategic blueprint to unlock scalable growth.

    • Fractional CMO Service

      Embedded, senior-level strategy to align your team and execute the plan. We provide the clarity and direction needed to reach a phase of predictable scale.

    • AI Integration

      Executive guidance to leverage AI as a competitive multiplier. We help you adopt the right infrastructure, sidestep costly mistakes, and build a durable advantage into your growth engine.

Our process

To remove bottlenecks and achieve growth, we first collect, analyze and interpret data across your funnel, industry and user prototype. Then we design a clear, actionable roadmap that aligns marketing with business outcomes. 

See What Clients Say

Our philosophy on growth

A DATA-BACKED PROCESS IN An industry full of guesswork

Growth is about understanding and influencing user behavior at scale. At NYCMO, our philosophy was forged in the competitive crucible of the New York tech scene, where guesswork is a luxury you can’t afford. Everything starts with data collection, analysis and interpretation:

  • Consumer behavior analysis and prototype, including language patterns
  • Funnel conversion rates, including retention
  • Competitor and SWOT profiles
  • Product activity and usage patterns
  • Copy and messaging mismatches
  • Channel performance and communication touchpoints
  • Offer structure and alignment

Only once we know how the customer actually behaves, can we design the systems that influence them, whether that means reducing friction in the funnel, clarifying positioning, or creating the right triggers for conversion and retention.

This obsession with understanding and influencing consumer behavior is what separates marketing that “looks busy” from marketing that drives measurable impact.

By combining high-level advisory with data-backed execution and smart AI integration, NYCMO ensures your growth engine is grounded in reality and built to scale.

Dan Kerchum

Founder, NYCMO

Your Fractional CMO: Founder-Led
Strategy from New York

At NYCMO you work directly with founder Dan Kerchum, a strategic growth advisor and CMO with 10+ years of experience helping 50+ companies scale smarter and avoid costly mistakes. Here's what industry leaders are saying.

  • Mumshad Mannambeth

    CEO, KodeKloud

    "Dan has been an exceptional addition to our team and a great leader. He is very knowledgeable about email marketing, copywriting, marketing strategy and SaaS and revenue analysis."

  • Paul Hill

    CEO, Server Academy

    "My company would not be where it is now without Dan!"

  • Chelsea Winstead

    Co-Founder, HerHQ

    "Within the first WEEK of working together, Dan identified several areas in our funnel & in our business that we could immediately take action on for an improved customer experience & ROI."

  • Nilesh Mehta

    CEO, Independence Bridge Consulting

    "The quality of Dan’s work is unlike anything I've ever seen. The cloud computing concepts we explore are complex even for the most intelligent people. Dan has always been able to command an expert understanding of these concepts and is a true marketing professional."

  • Seth Viebrock

    CEO, o8 Agency

    "Dan is a great marketer and copywriter, and deeply understands the principles behind persuasive digital marketing."

  • Sam Martin-Ross

    CEO, Digital Uncut

    "Dan's work was excellent and he’s a great guy to work with as well, would highly recommend his fractional CMO service."

  • Magnus Berggren

    CEO, WAIV AI

    "Dan has a great sense for marketing strategy, as well as the ability to author top-notch sales copy."

Headquartered in NYC. Serving global founders.

With 20,000+ consulting hours in the industry and tens of millions dollars generated for clients, our strategic advisory and fractional CMO services have been trusted by 50+ clients across 5 continents. Click the button below to request an audit of your growth engine.

Request an Audit

Apply for Your Growth Systems Audit™

Ready for clear, strategic growth?

NYCMO works with a limited number of founders each quarter to help them clarify direction, audit existing efforts, and build scalable growth infrastructure.

If you’re serious about scaling your business using data, apply using this form. Tell us a bit about your business, and if there’s a fit, we’ll set up a short call to discuss your audit.

Fill out & submit the form below.